For the New Class of Casino Marketing Professionals


Why Was The Casino Marketing Lab Created?

"Because I Know What It's Like to Be You." - Betsy Modglin

Betsy Modglin created the Casino Marketing Lab so that your Casino Marketing team could learn all the skills necessary to survive and thrive in today's casino marketing environment.  An online training center makes it possible for new employees to have immediate access to training that will teach them the necessary skills for being successful in the Player Development arena.  And existing employees have unlimited access to training, techniques, and ideas that will provide the strategies needed to stay up-to-date in the ever-changing world of casino marketing, video marketing, social media and online marketing.

At the Casino Marketing Lab, results is our watchword. Our team is constantly updating software, training, and tracking. We will answer all of your questions in the Casino Marketing Lab Online Training Center, so you are never left in the dark knowing what your team should do next to create more casino revenue. Giving you quality, professional, on-going training is the most important thing we do.

Our casino consulting team's primary focus areas are casino marketing, system development, video marketing, online marketing, landing pages, email marketing and social media.  We give your casino staff the care and consideration you deserve while offering the best possible solutions to any problems you might need to confront.

Areas of Expertise

Player Development

Whether you have an active player development program that you wish to expand upon or whether you are starting from scratch to build your PD Department, we have the expertise you need to make it happen.

Online Marketing

We train your casino team to use our state-of-the-art, cutting-edge software and tools to quickly put your message online with squeeze pages, landing pages, sales pages, video pages and more.

Social Media

Casino social media is still in its infancy and is ripe for producing exceptional results.  From Facebook advertising to Pinterest profits, we train your team how to put it all together so that it results in more players at your casino.

Meet Betsy Modglin

Betsy Modglin

Betsy has over 18 years experience as a Player Development Director.  She has an additional 9 years of experience as a full-time online marketer, social media expert, and casino consultant.

What Others Are Saying . . .

“Betsy Modglin has a magical way with people.  She is exceptional in everything she sets out to do.  From Casino Executive to Internet Marketing Goddess, Betsy has proven her flexibility and creativity.”

John Phillipp, CEO, Fort Hall Casino & Shoshone Bannock Hotel & Conevention Center

"Betsy's mentoring is one of the greatest things to happen to our Player Development & Marketing Departments.  Her "Southern Hospitality" mentality of creating memorable moments for our VIPs has been truly astonishing.  In addition to her amazingly creative knowledge of professional hosting, she also is an expert in social media.  She facilitated and guided our Marketing team through the creation, development and implementation of new and exciting methods of using numerous social media channels to communicate and invite our guests to our property which has definitely given us an advantage over our competition.  I would highly recomment Betsy for any Marketing related activities . . . except to those of my competitiors!"

Randy Cadotte, Director of Marketing, LCO Casino

"As Director of Player Development, Betsy played an integral part in developing loyalties with our premium and highly desired players. Her personality and hands on approach with our customers kept them returning to our property even when our competition had more amenities to offer. Betsy's understanding of the financials coupled with her love of the business, makes her a true asset."

Scott Freeman, Sr. Vice President & General Manager, Vernon Downs Casino & Hotel

What Makes Us Different

You need training that works.  Plain and simple.  You need training that is available when your employees are available, not when a consultant can schedule you.  You need training that offers solutions to all the challenges your casino faces on a daily basis. You need to increase gaming revenues quickly and efficiently.

 Once your casino joins the Casino Marketing Lab, you will receive access to more training than could ever be provided by bringing a consultant on property.  The Lab is open 24/7 so you don't have to worry with scheduling.  You can have as many employees as you desire partake in the training.  When a new employee comes on board, the training is there, waiting for them.  The training is updated as often as weekly so new trends, ideas, and concepts are constantly being added.

Our goal is to take the burden of constantly training your Casino Marketing staff off of your shoulders. Whether you are setting up a brand new PD Department or enhancing an existing department, we have everything you need inside the Casino Marketing Lab.  And we do mean EVERYTHING.

Ready for Success?

If we came to your property and provided all this training you would literally have to pay triple what you'll pay in the Casino Marketing Lab.  And, you would not get even one half of the training you'll have access to in the Lab. If you want to learn how you can provide cutting-edge, state-of-the-art casino marketing training to your team on an on-going basis at a reduced cost, then you are in the right place.  The Casino Marketing Lab offers a comprehensive online training center that is accessible 24/7 for your casino marketing team.  New training is added to the Lab regularly and you'll have access to video training, PDF training, audio training, and live webinars.  Click the button below for more information.